Knowledge is Power

Person A knows how to add Cell A1 and Cell B1 to sum up value at C1.
Person B knows how to automate the task.

Person B has the knowledge of VBA. that knowledge, when applied, give him the power, it speed up process, task, create competitive advantage.

With VBA knowledge, it makes your daily task easy.
with right knowledge, you can do difficult task easily.

You won't know how powerful VBA is until you own it, you apply it.